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form +

function

Product and customer experience strategy

What we can do for you

We help early-stage founders and established product teams find focus and make confident decisions—whether building something new or evolving a legacy experience. Through a UX-driven lens, we uncover strategic opportunities for AI, improve trust and usability in sensitive flows like identity and security, and turn insight into clear, aligned direction for what to build next.

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Services

Customer Research

We uncover what customers need, expect, and avoid—beyond the obvious. Interviews, behavioral insights, and patterns that fuel product clarity.

Product Strategy Sprints

Short, focused engagements that align teams around what matters. We help prioritize direction, scope, and next steps with confidence.

Concept Design & Prototyping

We turn strategy into tangible experiences—fast. Sketches, flows, and clickable prototypes to explore and align on direction.

Evaluation & Testing

We validate ideas before you overbuild. Usability testing and feedback loops that improve clarity and reduce risk.

AI Opportunity Mapping

We identify where AI adds value—without adding complexity. Real use cases grounded in user needs, not just hype.

UX Security Auditing

We stress-test your product's trust layer. From account flows to permissions and disclosures, we spot UX risks early.

About

Form + Function was founded by Jeff Matarrese, a strategist, researcher, and designer with a background in UX and architecture. He's worked with global tech companies and scrappy startups alike to help teams make sharper decisions, build smarter products, and stay connected to the people they serve.

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Contact

We'd love to hear from you. Please drop us a note.