We help early-stage founders and established product teams find focus and make confident decisions—whether building something new or evolving a legacy experience. Through a UX-driven lens, we uncover strategic opportunities for AI, improve trust and usability in sensitive flows like identity and security, and turn insight into clear, aligned direction for what to build next.
We uncover what customers need, expect, and avoid—beyond the obvious. Interviews, behavioral insights, and patterns that fuel product clarity.
Short, focused engagements that align teams around what matters. We help prioritize direction, scope, and next steps with confidence.
We turn strategy into tangible experiences—fast. Sketches, flows, and clickable prototypes to explore and align on direction.
We validate ideas before you overbuild. Usability testing and feedback loops that improve clarity and reduce risk.
We identify where AI adds value—without adding complexity. Real use cases grounded in user needs, not just hype.
We stress-test your product's trust layer. From account flows to permissions and disclosures, we spot UX risks early.
Form + Function was founded by Jeff Matarrese, a strategist, researcher, and designer with a background in UX and architecture. He's worked with global tech companies and scrappy startups alike to help teams make sharper decisions, build smarter products, and stay connected to the people they serve.
We'd love to hear from you. Please drop us a note.